The term r(u,v) refers to a parametric representation of a surface in three-dimensional space, where 'u' and 'v' are parameters that define the coordinates on the surface. This representation allows for the mapping of points on a surface by varying 'u' and 'v', which can be any real numbers or bounded intervals. Understanding r(u,v) is essential for visualizing and analyzing surfaces, as it provides a clear method to describe their shapes and positions in 3D space.