Business Storytelling
A story world is the fictional universe where a narrative takes place, encompassing its characters, settings, rules, and events. This universe provides a framework that allows stories to unfold in a consistent manner and can be expanded across various media platforms, enhancing the depth and engagement of the narrative. In transmedia storytelling, the story world serves as a shared space that allows different stories to coexist and interconnect, providing audiences with multiple entry points to engage with the narrative.
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