Business Storytelling
The customer journey refers to the complete experience a customer has with a brand, from the first interaction to the final purchase and beyond. It highlights the various stages a customer goes through, such as awareness, consideration, decision-making, and post-purchase engagement. Understanding this journey is crucial for businesses to create effective product narratives, utilize storytelling techniques like the story spine, develop impactful leadership narratives, enhance customer retention strategies, and craft compelling sales narratives.
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