Business Analytics
Categorical data refers to variables that can be divided into distinct groups or categories, which do not have a numerical value but represent characteristics or attributes. This type of data is useful for grouping and analyzing information based on qualitative differences. Common examples include gender, colors, and types of products. It plays a critical role in visual representation through charts and graphs, helps in exploratory analysis by enabling the identification of patterns, and is essential in models like logistic regression where the outcome variable is categorical.
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