Contrarian investing is an investment strategy that involves going against prevailing market trends by buying assets that are currently out of favor and selling those that are popular. This approach is rooted in the belief that when the majority of investors are overly optimistic or pessimistic, they often create mispriced assets, leading to opportunities for contrarians to capitalize on market inefficiencies. The strategy relates closely to psychological factors influencing investor behavior, where fear and greed drive market dynamics.
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