Art of the Interview
Individualism and collectivism are two contrasting cultural dimensions that describe how people prioritize their personal goals versus the goals of a group. In individualistic cultures, the focus is on personal freedom, self-reliance, and individual rights, while collectivist cultures emphasize group harmony, community responsibility, and collective well-being. Understanding these cultural differences is crucial in communication, as they shape interpersonal relationships and influence how individuals perceive themselves in relation to others.
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