Art Direction
Journey mapping is a visual representation of the steps a user takes to achieve a specific goal while interacting with a product or service. This process helps identify user needs, pain points, and opportunities for improvement, ultimately enhancing the overall experience for different audience segments. By understanding the different touchpoints within the user's journey, designers can adapt concepts to better fit the unique characteristics of each segment they aim to engage.
congrats on reading the definition of journey mapping. now let's actually learn it.