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Universal refers to something that is true or applies to all cases, situations, or cultures. In the context of psychology, it means a characteristic or phenomenon that is present in every culture.
The belief that cultural norms and values are relative and can vary across different societies.
The tendency to view one's own culture as superior or the standard against which other cultures should be judged.
Cultural Universals: Elements of culture (e.g., language, family systems) that exist in every society around the world.