Sperling's Sensory Memory theory

Definition

Sperling's Sensory Memory theory is a psychological concept that suggests our sensory memory can hold a large amount of information for a brief moment before it is lost. It states that the iconic memory, which refers to visual stimuli, has a high capacity but fades quickly.

Related terms

Short-term memory: Short-term memory refers to the temporary storage of information in our consciousness for immediate use.

Iconic memory: Iconic memory specifically refers to the visual part of sensory memory that holds onto images or icons for a very short period.

Echoic memory: Echoic memory is similar to iconic memory but applies to auditory stimuli instead of visual stimuli. It retains sounds we hear for a few seconds after they are heard.