Persuasive communication elements refer to the specific components or strategies used in a message to influence someone's attitudes, beliefs, or behaviors. These elements can include factors like source credibility, emotional appeals, framing techniques, and language style.
Source credibility refers to how trustworthy or reliable the communicator is perceived to be by the audience. It involves factors such as expertise, reputation, and trustworthiness.
Emotional Appeals: Emotional appeals involve evoking particular emotions (e.g., fear, happiness) in order to persuade individuals. Advertisements often use emotional appeals to create an emotional connection with consumers.
Framing Techniques: Framing techniques involve presenting information from different perspectives or frames that shape how it is interpreted. For example, highlighting benefits vs. risks can significantly impact people's attitudes towards vaccination.
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