Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
The paradox of choice theory refers to the phenomenon where having too many options can actually lead to feelings of dissatisfaction and unhappiness, as it becomes increasingly difficult to make a decision.
Related terms
Decision Fatigue: Decision fatigue is the concept that making too many decisions can deplete our mental resources, leading to poorer decision-making over time.
Maximizers vs Satisficers: Maximizers are individuals who constantly seek out the absolute best option from all available choices, while satisficers are content with finding options that meet their criteria without striving for perfection.
Choice Overload: Choice overload occurs when there are so many options available that it becomes difficult for individuals to make a decision, leading to increased stress and decreased satisfaction with their final choice.