Schema:A schema is a mental framework or concept that helps organize and interpret information. It is like having a pre-existing template for understanding different aspects of the world.
Primacy Effect:The primacy effect refers to the tendency to better remember items at the beginning of a list due to increased rehearsal time or enhanced initial attention.
Spreading Activation: Spreading activation is the process by which activation of one node in an associative network leads to the activation of related nodes through their linked associations. It's like a spark igniting a chain reaction in a firework display.