Advertising Strategy
Frequency refers to the number of times an advertisement is shown to a target audience within a specific time period. It's crucial for building brand recognition and ensuring that the audience receives the message multiple times, which can enhance recall and influence purchasing decisions. The effective use of frequency can significantly impact how advertising evolves, how traditional channels are utilized, how media planning objectives are set, the evaluation of advertising performance, and the selection of media strategies.
congrats on reading the definition of Frequency. now let's actually learn it.