Advertising Strategy
Brand audits are systematic examinations of a brand's current position in the market compared to its competitors, as well as an assessment of its visual identity, messaging, and overall performance. They help identify strengths, weaknesses, opportunities, and threats (SWOT) related to the brand, ensuring it aligns with its intended image and consumer expectations. Conducting a brand audit involves evaluating design elements, visual communication strategies, and their effectiveness in conveying the brand's message to the target audience.
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