Advertising and Society
Vulnerable populations refer to groups of individuals who are at a higher risk of experiencing adverse effects due to various social, economic, or environmental factors. This includes children, the elderly, low-income families, individuals with disabilities, and marginalized communities. Recognizing and understanding these populations is crucial for ethical advertising practices, as they may lack the resources or capacity to critically assess marketing messages.
congrats on reading the definition of vulnerable populations. now let's actually learn it.