Advertising and Society
Traditional media refers to conventional forms of communication that have been used for decades, such as television, radio, newspapers, and magazines. These media channels have established audiences and serve as primary platforms for advertising messages, making them crucial for reaching large groups of consumers. In the context of media planning and buying, traditional media plays a vital role in determining the best channels to engage target audiences, while in cross-cultural advertising strategies, understanding traditional media helps in tailoring messages that resonate across different cultural contexts.
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