Advertising and Society
The baby boom generation refers to the cohort of individuals born between 1946 and 1964, during a time of significant population growth following World War II. This generation experienced unique social, economic, and cultural changes that shaped their identities, particularly in relation to consumer culture and advertising as the economy expanded in the post-war era. The rise of this demographic significantly influenced various aspects of society, including family structure, media consumption, and marketing strategies.
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