The Dutch Golden Age, spanning the 17th century, saw a flourishing art market driven by newfound prosperity and independence. A wealthy merchant class and urban middle class fueled demand for art, while Calvinism's influence shifted focus from religious to secular subjects. Dutch artists like Rembrandt, Vermeer, and Hals gained fame for their mastery of light, detail, and character portrayal. The art market was competitive and diverse, with artists specializing in genres like portraiture, landscapes, and still lifes to meet patron demands.