The early 2010s saw electronic dance music (EDM) elements fuse with mainstream pop, reshaping the sound of popular music. This fusion was driven by , European dance music influences, and collaborations between EDM producers and pop artists.

Key figures like , , and pioneered the EDM-pop sound, while mainstream artists like and embraced electronic elements. The genre was characterized by synthesizer-driven melodies, four-on-the-floor beats, and drop-focused structures, often with lyrics celebrating partying and self-empowerment.

Origins of EDM-pop fusion

  • Traces the emergence of electronic dance music (EDM) elements in mainstream pop music during the early 2010s
  • Explores the cultural and technological factors that facilitated the blending of EDM and pop genres
  • Examines how this fusion reshaped the landscape of popular music in the Modern Era

Early 2010s crossover hits

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  • "" by Rihanna featuring Calvin Harris (2011) marked a turning point in EDM-pop fusion
  • David Guetta's collaborations with pop artists like Sia and Nicki Minaj popularized the EDM-pop sound
  • Zedd's "" featuring Foxes (2012) showcased the potential for emotional depth in EDM-pop crossovers
  • Swedish House Mafia's "" (2012) brought progressive house to mainstream audiences

Influence of European dance music

  • Swedish producers and incorporated EDM elements into their pop productions
  • French electronic duo 's "Random Access Memories" (2013) bridged disco, funk, and EDM
  • UK garage and dubstep influenced the development of EDM-pop fusion (, )
  • Avicii's folk-EDM fusion in "" (2013) expanded the boundaries of dance music in pop

Key artists and producers

  • Highlights the pivotal figures who shaped the EDM-pop fusion movement
  • Discusses the role of both EDM producers entering the pop world and pop artists embracing EDM sounds
  • Analyzes how these collaborations redefined the sound of popular music in the 2010s

EDM-pop pioneers

  • Calvin Harris transitioned from EDM producer to pop hitmaker with "18 Months" album (2012)
  • Skrillex brought dubstep influences to pop productions for Justin Bieber and
  • Zedd's background in progressive house informed his pop collaborations with Ariana Grande and Selena Gomez
  • Diplo's work with and as a solo producer bridged EDM, pop, and global music styles

Mainstream pop adopters

  • Lady Gaga embraced EDM elements in "Born This Way" (2011) and collaborated with Zedd on "ARTPOP" (2013)
  • Katy Perry incorporated EDM influences in "Prism" (2013) with songs like "Walking on Air" and "This Is How We Do"
  • Justin Bieber's transition to EDM-influenced pop with "Purpose" (2015) revitalized his career
  • evolved from EDM duo to pop chart-toppers with hits like "Closer" featuring Halsey (2016)

Sonic characteristics

  • Examines the distinctive musical elements that define EDM-pop fusion
  • Explores how electronic production techniques transformed the sound of mainstream pop music
  • Discusses the impact of these sonic characteristics on songwriting and arrangement in the 2010s

Synthesizer-driven melodies

  • Supersaw synth leads became a staple of EDM-pop hooks (Martin Garrix "Animals")
  • Pluck synths added rhythmic texture to verses and bridges (The Chainsmokers "Don't Let Me Down")
  • Pad synths created atmospheric backgrounds in EDM-pop ballads (Zedd "Stay" featuring Alessia Cara)
  • Arpeggiators generated energetic patterns in intros and breakdowns (Calvin Harris "Summer")

Four-on-the-floor beats

  • Steady kick drum pattern on every quarter note drove EDM-pop rhythms
  • Hi-hats and claps added syncopation and energy to the basic four-on-the-floor groove
  • Drum programming often featured layered samples and electronic percussion sounds
  • Tempo typically ranged from 120-130 BPM, aligning with traditional house music speeds

Drop-focused song structures

  • Builds and drops replaced traditional verse-chorus structures in many EDM-pop songs
  • Pre-chorus sections often featured rising tension and filter sweeps leading to the drop
  • Drops emphasized heavy bass, stripped-back instrumentation, and catchy vocal hooks
  • Post-drop sections gradually reintroduced elements to maintain energy and interest

Lyrical themes

  • Analyzes the common subject matter and messaging in EDM-pop fusion tracks
  • Explores how lyrical content evolved to complement the high-energy sound of EDM-influenced pop
  • Discusses the balance between dance floor-oriented lyrics and more introspective themes

Party and celebration

  • Emphasis on living in the moment and enjoying life (LMFAO "Party Rock Anthem")
  • References to nightlife, clubs, and dancing (Pitbull "Give Me Everything" featuring Ne-Yo)
  • Lyrics often focused on the collective experience of partying (David Guetta "Hey Mama" featuring Nicki Minaj)
  • Escapism and letting go of worries through music and dance (Avicii "The Nights")

Love and relationships

  • EDM-pop ballads explored romantic themes with an electronic twist (Calvin Harris "How Deep Is Your Love")
  • Songs often depicted fleeting connections and dance floor romances (Zedd "Stay The Night" featuring Hayley Williams)
  • Breakup narratives set against upbeat EDM productions created emotional contrast (Clean Bandit "Rather Be")
  • Love as a transcendent, euphoric experience mirrored the high-energy sound of EDM (Galantis "Runaway (U & I)")

Self-empowerment

  • Lyrics promoting confidence and self-belief (Katy Perry "Roar")
  • Themes of overcoming obstacles and perseverance (Sia "Titanium" produced by David Guetta)
  • Encouragement to be true to oneself and embrace individuality (Lady Gaga "Born This Way")
  • Messages of unity and collective strength through music (Swedish House Mafia "Don't You Worry Child")

Production techniques

  • Examines the technological advancements and production methods that shaped EDM-pop fusion
  • Explores how electronic music production tools influenced the creation of mainstream pop
  • Discusses the impact of these techniques on the roles of producers, songwriters, and artists

Digital audio workstations

  • became the industry standard for EDM production and live performance
  • 's piano roll and step sequencer influenced melodic and rhythmic patterns in EDM-pop
  • offered a comprehensive environment for both EDM production and pop songwriting
  • remained crucial for vocal recording and final mixing in professional studios

Vocal processing and effects

  • and used for both pitch correction and creative vocal effects
  • effects added robotic textures to vocals (Zedd "Spectrum" featuring Matthew Koma)
  • Formant shifting altered the character of vocal samples in drops and breakdowns
  • Sidechain compression created pumping effects on vocals synced to the kick drum

Layering and sound design

  • Stacking multiple synth layers created rich, full-bodied lead sounds
  • Layering acoustic instruments with synthesizers blended organic and electronic textures
  • Sound design techniques like FM synthesis and wavetable manipulation crafted unique timbres
  • Use of foley and found sounds added distinctive textures to EDM-pop productions

Subgenres and offshoots

  • Explores the diverse range of styles that emerged from the EDM-pop fusion movement
  • Examines how producers and artists experimented with different electronic subgenres in pop contexts
  • Discusses the impact of these subgenres on the evolution of popular music in the 2010s

Tropical house

  • Characterized by laid-back tempos, steel drums, and marimba-like synths
  • pioneered the genre with remixes and original tracks like "Firestone"
  • Justin Bieber's "What Do You Mean?" (2015) brought to mainstream pop
  • The genre influenced summer-themed pop hits throughout the mid-2010s

Future bass

  • Featured wobbling, filtered synth chords and trap-influenced drum patterns
  • 's self-titled debut album (2012) laid the groundwork for the sound
  • The Chainsmokers incorporated future bass elements in hits like "Roses" (2015)
  • Marshmello's collaborations with pop artists popularized the genre in mainstream contexts

Electropop

  • Blended synth-pop aesthetics with modern EDM production techniques
  • 's "Boom Clap" (2014) exemplified the sound in mainstream contexts
  • 's "E•MO•TION" album (2015) received critical acclaim for its electropop approach
  • 's self-titled debut (2017) further cemented electropop's place in contemporary music

Cultural impact

  • Analyzes the broader societal influence of EDM-pop fusion beyond just music
  • Explores how this genre blend affected live music experiences, media consumption, and social trends
  • Discusses the role of EDM-pop in shaping youth culture and identity in the 2010s

Festival culture

  • EDM-pop fusion fueled the growth of large-scale music festivals (, )
  • Multi-day events like became global phenomena attracting millions of attendees
  • Festival fashion and aesthetics influenced mainstream youth culture and fashion trends
  • The rise of festival live streams and aftermovies expanded the reach of EDM-pop culture

Mainstream radio dominance

  • EDM-pop tracks regularly topped Billboard charts throughout the 2010s
  • Radio-friendly EDM remixes of pop songs became common (Ellie Goulding "Lights" Bassnectar Remix)
  • DJs and producers like Calvin Harris and David Guetta achieved pop star status
  • The prevalence of EDM-pop on radio influenced the sound of other genres like hip-hop and R&B
  • EDM-pop tracks often spawned dance challenges on platforms like Musical.ly (later TikTok)
  • Instagram stories and Snapchat became key promotional tools for EDM-pop artists
  • Streaming platform playlists (Spotify's "Today's Top Hits") played a crucial role in breaking EDM-pop hits
  • YouTube channels like Proximity and MrSuicideSheep helped popularize emerging EDM-pop artists

Criticism and controversies

  • Examines the debates and criticisms surrounding the rise of EDM-pop fusion
  • Explores the tensions between underground electronic music scenes and mainstream pop adoption
  • Discusses the challenges and controversies faced by artists and producers in this genre

Commercialization of EDM

  • Concerns about the "selling out" of EDM culture as it entered the mainstream pop world
  • Debate over the simplification of complex electronic genres for mass appeal
  • Criticism of the emphasis on spectacle and visual elements over musical innovation
  • Discussion of the impact of corporate sponsorships and branding on EDM events and artists

Authenticity vs manufactured pop

  • Questions raised about the role of ghost producers in EDM-pop collaborations
  • Debate over the use of pre-made loops and samples in hit EDM-pop productions
  • Criticism of formulaic song structures and drop-focused arrangements
  • Discussion of the balance between artistic expression and commercial success in EDM-pop

Live performance debates

  • Controversy surrounding the use of pre-recorded elements in EDM-pop live shows
  • Debate over the value of traditional musicianship vs. electronic performance skills
  • Criticism of "press play" DJ sets at major festivals and pop concerts
  • Discussion of the role of visual spectacle (light shows, pyrotechnics) in EDM-pop performances

Global influence

  • Explores how EDM-pop fusion impacted popular music around the world
  • Examines the cross-cultural exchange between Western EDM-pop and other regional music styles
  • Discusses the role of EDM-pop in globalizing certain sounds and production techniques

K-pop and J-pop adoption

  • BTS incorporated EDM elements in tracks like "Blood Sweat & Tears" (2016) and "DNA" (2017)
  • BLACKPINK's "DDU-DU DDU-DU" (2018) featured EDM-influenced drops and production
  • J-pop artists like Perfume embraced EDM production techniques in their electropop sound
  • Collaborations between K-pop artists and Western EDM producers became more common

Latin pop fusion

  • Luis Fonsi and Daddy Yankee's "Despacito" remix featuring Justin Bieber (2017) blended reggaeton with EDM-pop
  • J Balvin and Willy William's "Mi Gente" remix with Beyoncé (2017) fused Latin rhythms with EDM production
  • Enrique Iglesias collaborated with EDM producers like Pitbull on tracks like "I'm a Freak" (2014)
  • Major Lazer's "Que Calor" featuring J Balvin and El Alfa (2019) bridged EDM, Latin pop, and dembow

Bollywood EDM integration

  • Nucleya pioneered the fusion of EDM with Indian folk and film music
  • "The Humma Song" from the film "Ok Jaanu" (2017) remixed a classic Bollywood track with EDM elements
  • Bollywood composers like Amit Trivedi incorporated EDM production in film soundtracks
  • Indian EDM festivals like Sunburn and VH1 Supersonic popularized the genre among young audiences

Legacy and evolution

  • Analyzes the lasting impact of EDM-pop fusion on the music industry and popular culture
  • Explores how the genre has evolved and influenced subsequent musical movements
  • Discusses the future directions and potential resurgence of EDM-pop aesthetics

Post-EDM pop trends

  • Shift towards more organic, stripped-back production in pop music (Billie Eilish, Lorde)
  • Integration of EDM elements with hip-hop and trap production (Post Malone, Travis Scott)
  • Emergence of bedroom pop and lo-fi aesthetics as a reaction to polished EDM-pop production
  • Continued influence of EDM techniques in pop ballads and mid-tempo tracks

Influence on 2020s music

  • Hyperpop genre emerged as an experimental offshoot of EDM-pop fusion (100 gecs, Charli XCX)
  • EDM production techniques remained prevalent in pop music, albeit in more subtle forms
  • Dance challenges on TikTok continued to drive the popularity of EDM-influenced pop tracks
  • Virtual concerts and livestreams during the COVID-19 pandemic drew inspiration from EDM visuals and production

Nostalgia and revival movements

  • Resurgence of interest in early 2010s EDM-pop sounds among Gen Z listeners
  • Remix and re-release projects bringing renewed attention to classic EDM-pop hits
  • Influence of EDM-pop aesthetics on retrowave and synthwave genres
  • Reunion tours and comeback releases from EDM-pop acts of the early 2010s

Key Terms to Review (41)

Ableton Live: Ableton Live is a digital audio workstation (DAW) designed for live performance and studio production, known for its unique session view and intuitive workflow. It allows musicians and producers to create, edit, and manipulate audio and MIDI in real-time, making it a popular choice for genres that heavily rely on sampling, such as hip-hop and electronic music.
Auto-tune: Auto-tune is an audio processing tool used to correct pitch in vocal performances, enabling singers to achieve a more polished sound. It became a significant element in modern music production, influencing genres such as pop and R&B, especially in the 2000s and beyond. This technology not only enhances vocal recordings but also creates unique sound effects that have shaped contemporary pop trends and the electronic music scene.
Calvin Harris: Calvin Harris is a Scottish DJ, music producer, and singer-songwriter known for his significant contributions to electronic dance music (EDM) and mainstream pop. He emerged as a key figure in the music industry during the late 2000s and became famous for his infectious beats and collaborations with top artists, effectively bridging the gap between EDM and pop music in the 2010s.
Carly Rae Jepsen: Carly Rae Jepsen is a Canadian singer-songwriter known for her pop music and catchy melodies that emerged prominently in the 2010s. She rose to fame with her hit single 'Call Me Maybe,' which showcased the fusion of pop and electronic dance music (EDM) elements that defined much of the decade's sound. Her style and success exemplify how pop music in the 2010s increasingly blended with electronic influences to create vibrant, danceable tracks that appealed to a broad audience.
Charli XCX: Charli XCX is a British singer-songwriter known for her innovative approach to pop music, particularly in the context of 2010s pop and electronic dance music fusion. She gained fame for her unique sound, which blends catchy pop melodies with experimental electronic elements, pushing the boundaries of mainstream music. Charli's work often features collaborations with other artists and producers, showcasing her ability to merge various genres while maintaining a distinct artistic identity.
Clarity: Clarity refers to the quality of being easily understood, free from ambiguity and confusion. In the context of 2010s pop and electronic dance music fusion, clarity plays a significant role in how melodies, lyrics, and production elements are presented, ensuring that listeners can connect with the music and its message without distractions.
Coachella: Coachella, formally known as the Coachella Valley Music and Arts Festival, is an annual music festival held in California that showcases a diverse range of genres, including pop, rock, hip-hop, and electronic dance music. Since its inception in 1999, it has become a pivotal event in the music industry, particularly influencing pop culture and trends in live music experiences.
Crossover hits: Crossover hits are songs that achieve popularity across multiple music genres and charts, appealing to a broad audience. This phenomenon often occurs when a song initially gains traction in one genre, such as pop or country, and then crosses over to become successful in another, like rock or hip-hop. Crossover hits highlight the blending of musical styles and the fluid nature of genre boundaries in the modern music landscape.
Daft Punk: Daft Punk was a French electronic music duo formed in 1993, consisting of Thomas Bangalter and Guy-Manuel de Homem-Christo. Known for their distinctive blend of house music, funk, disco, and pop, they revolutionized electronic music and left a significant mark on pop culture. Their iconic robot personas and visually stunning performances connected deeply with the 2010s fusion of pop and electronic dance music as well as the innovative spirit of electronic music pioneers.
Digital audio workstations: Digital audio workstations (DAWs) are software applications used for recording, editing, mixing, and producing audio files. They have become essential tools in music production, allowing artists and producers to manipulate sound with precision and creativity. DAWs integrate various features like multitrack recording, MIDI capabilities, and effects processing, making them indispensable in genres that fuse elements of pop and electronic music, explore unique tuning systems like microtonality, and enable advanced recording techniques.
Diplo: Diplo is an American DJ, music producer, and songwriter known for his eclectic style that blends elements of pop, hip-hop, and electronic dance music (EDM). He has played a significant role in shaping the sound of 2010s pop and EDM fusion through his innovative productions and collaborations with various artists.
Disclosure: Disclosure refers to the act of revealing or making known information that was previously hidden or unknown. In the context of pop and electronic dance music fusion, it often pertains to how artists share their creative processes, influences, and collaborations, as well as the transparency in their use of technology and production techniques.
Don't You Worry Child: 'Don't You Worry Child' is a 2012 song by the Swedish House Mafia featuring John Martin, notable for its fusion of pop and electronic dance music (EDM). The track represents a significant moment in the 2010s music scene, blending uplifting lyrics with anthemic production, showcasing the growing influence of EDM on mainstream pop music during this era.
Dua lipa: Dua Lipa is a British pop singer-songwriter who rose to fame in the 2010s, known for her blend of pop and electronic dance music (EDM) elements. Her music often features catchy melodies, strong beats, and themes of empowerment, making her a defining figure in the evolution of contemporary pop trends and the fusion of various genres within modern music.
Edm boom: The edm boom refers to the rapid rise in popularity and mainstream acceptance of electronic dance music (EDM) during the early 2010s, characterized by its incorporation into popular music and large-scale festivals. This phenomenon marked a significant cultural shift, as EDM transitioned from underground scenes to dominating the charts and influencing pop music. As a result, a variety of sub-genres emerged, and EDM artists became household names, reshaping the landscape of modern music.
Electric Daisy Carnival: The Electric Daisy Carnival (EDC) is an annual electronic dance music festival held in various locations, most notably Las Vegas, known for its vibrant atmosphere, elaborate stage designs, and a diverse lineup of EDM artists. EDC showcases the energy and creativity of electronic dance music genres, while also merging elements of pop music, contributing to the evolution of these musical styles during the 2010s.
Electropop: Electropop is a genre of music that fuses elements of electronic music with pop sensibilities, characterized by catchy melodies, synthesized sounds, and often danceable beats. This style emerged prominently in the late 2000s and gained massive popularity in the 2010s as artists began to blend traditional pop structures with electronic production techniques, leading to a vibrant soundscape that dominated the charts.
FL Studio: FL Studio is a digital audio workstation (DAW) developed by Image-Line, widely used for music production, composition, and audio editing. Known for its user-friendly interface and extensive features, FL Studio incorporates sampling technology, MIDI sequencing, and a variety of virtual instruments, making it popular among producers in genres like hip-hop and electronic dance music.
Flume: In the context of 2010s pop and electronic dance music fusion, a flume refers to an artist who combines various musical styles, particularly incorporating elements of electronic production with pop melodies and structures. This blending of genres creates a unique sound that pushes the boundaries of traditional pop music, making it more dynamic and appealing to a diverse audience.
Future bass: Future bass is a genre of electronic music that emerged in the mid-2010s, characterized by its rich harmonies, heavy use of synths, and distinct rhythmic patterns. It combines elements of pop music with electronic dance music (EDM), resulting in a sound that is both melodic and energetic, often featuring pitched vocal samples and a prominent bassline. This genre reflects the fusion of modern pop sensibilities with innovative production techniques, creating an accessible yet complex listening experience.
Justin Bieber: Justin Bieber is a Canadian singer, songwriter, and musician who rose to fame in the late 2000s with his pop and R&B music, characterized by a blend of catchy melodies and electronic dance music elements. He became a prominent figure in the 2010s music scene, influencing pop culture and the integration of electronic dance music into mainstream pop.
Kygo: Kygo is a Norwegian DJ, record producer, and songwriter known for his significant contributions to the fusion of pop and electronic dance music in the 2010s. His music is characterized by melodic hooks, tropical house beats, and smooth vocals, which helped popularize the genre during this era. Kygo's signature sound not only captured mainstream attention but also paved the way for other artists blending pop with electronic elements.
Lady Gaga: Lady Gaga is an American singer, songwriter, and actress known for her distinctive style, powerful vocals, and innovative contributions to the music industry. She emerged as a prominent figure in pop culture during the late 2000s, blending pop and R&B influences with theatrical performance. Her music often features themes of self-empowerment and identity, making her a significant artist in shaping modern pop music trends.
Logic Pro X: Logic Pro X is a digital audio workstation (DAW) developed by Apple that provides musicians and producers with a comprehensive suite of tools for music creation, editing, and mixing. It has become a popular choice for producing 2010s pop and electronic dance music due to its powerful features, intuitive interface, and extensive library of sounds and plugins.
Major Lazer: Major Lazer is a musical project created by American DJ and producer Diplo, characterized by its fusion of electronic dance music (EDM) with reggae, dancehall, and pop influences. The project represents a significant shift in the music scene during the 2010s, blending various genres to create a sound that appeals to diverse audiences and highlights the growing global influence of electronic dance music.
Max Martin: Max Martin is a Swedish music producer and songwriter, known for his significant influence on the pop music landscape since the 1990s. He has crafted numerous chart-topping hits for various artists, especially in the realms of boy bands and electronic dance music fusion, establishing a formula that combines catchy melodies with polished production techniques. His work has played a crucial role in shaping modern pop music, making him one of the most successful and sought-after songwriters in the industry.
Melodyne: Melodyne is a sophisticated audio editing software that allows for pitch correction and manipulation of audio recordings in a highly detailed way. This tool is widely used in the music industry, especially in pop and electronic dance music, to adjust vocal performances and instrument recordings seamlessly, creating polished final products. It enables artists and producers to achieve a precise sound by adjusting timing, pitch, and even the formants of the audio.
Pro Tools: Pro Tools is a digital audio workstation (DAW) used for recording, editing, mixing, and mastering audio. It has become the industry standard for music production, enabling artists and producers to create high-quality soundtracks with sophisticated tools and capabilities.
Rudimental: Rudimental refers to the foundational techniques and essential elements of drumming that are critical for developing a strong skill set. In the context of modern music, particularly within pop and electronic dance music fusion, rudimental drumming emphasizes rhythm, precision, and creativity, which are crucial for driving the beat and enhancing overall musicality in tracks that blend diverse genres.
Shellback: In the context of pop and electronic dance music fusion, a shellback refers to a songwriter and producer known for their contributions to hit songs and their ability to blend genres seamlessly. This term is often associated with the modern music scene where pop and EDM elements converge, showcasing how versatile musical production can lead to commercial success.
Skrillex: Skrillex is the stage name of Sonny John Moore, an American electronic music producer and DJ known for his innovative contributions to the electronic dance music scene. He gained widespread fame in the early 2010s with his unique blend of dubstep, electro house, and other genres, helping to popularize electronic dance music across various platforms. Skrillex's work is characterized by heavy bass drops, intricate sound design, and energetic rhythms that have influenced countless artists and shaped the sound of modern electronic music.
Social media: Social media refers to digital platforms and applications that facilitate the creation, sharing, and interaction of content among users. It allows individuals and artists to connect with a global audience, shaping trends, promoting music, and influencing cultural exchanges in real-time.
The Chainsmokers: The Chainsmokers are an American DJ and production duo known for their fusion of pop music with electronic dance music (EDM) elements, which gained significant popularity in the 2010s. Their catchy melodies and relatable lyrics helped bridge the gap between mainstream pop and the electronic music scene, making them a defining act of this era.
Tomorrowland: Tomorrowland is one of the world's largest electronic dance music (EDM) festivals, held annually in Belgium. It showcases a wide array of electronic music genres and is known for its elaborate stage designs, immersive experiences, and international lineup of top DJs, making it a pivotal event in the electronic music scene and a significant influence on the fusion of pop and electronic dance music.
Tropical house: Tropical house is a subgenre of house music that blends elements of electronic dance music with chill, laid-back sounds often inspired by tropical and Caribbean influences. This genre features smooth melodies, soft vocals, and a relaxed tempo, making it popular in beach parties and summer playlists, connecting it to the broader trends of pop and electronic dance music fusion during the 2010s.
Ultra Music Festival: Ultra Music Festival is an annual electronic dance music festival held in Miami, Florida, known for its large-scale productions and prominent lineup of artists. It serves as a major platform for the electronic dance music (EDM) community, showcasing various genres within the EDM spectrum and playing a crucial role in the fusion of pop and electronic music trends in the 2010s.
Vocoder: A vocoder is an audio processing device that analyzes and synthesizes the human voice by using a filter bank to create a robotic effect. This technology modulates one sound source, typically a synthesizer, with the characteristics of another, usually the voice, allowing for unique sound design and manipulation. In 2010s pop and electronic dance music fusion, vocoders became essential for creating catchy hooks and enhancing vocal tracks with electronic textures.
Wake me up: 'Wake me up' refers to a popular song by Avicii, featuring Aloe Blacc, that was released in 2013. This track became emblematic of the fusion between pop and electronic dance music in the 2010s, combining catchy melodies with electronic beats and acoustic elements. The song's themes of self-discovery and awakening resonated with listeners, contributing to its widespread appeal and commercial success.
We Found Love: 'We Found Love' is a song by Rihanna featuring Calvin Harris, released in 2011, that epitomizes the fusion of pop music and electronic dance music (EDM) during the 2010s. The track showcases an upbeat tempo and catchy hooks, combining powerful vocal delivery with electronic beats and synths, which became a defining characteristic of the decade's pop landscape. The song's themes of love found in unlikely places resonate with listeners, further cementing its status as a crossover hit that bridged various musical genres and appealed to a wide audience.
Youtube influencers: YouTube influencers are content creators who have gained a significant following on the platform, leveraging their popularity to impact trends, promote products, and shape cultural conversations. These individuals often blend entertainment with marketing, using their unique personalities to engage audiences and drive interaction, making them pivotal in the landscape of modern pop and electronic dance music.
Zedd: Zedd is a Russian-German electronic music producer and DJ, known for his contributions to the pop and electronic dance music scenes since the early 2010s. He gained fame for his distinctive sound, which blends catchy melodies with pulsating beats, making him a prominent figure in the fusion of pop and EDM during this era. His work has influenced many artists and helped shape the direction of modern pop music.
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