13.3 Oral Presentation Skills for Research Findings

4 min readjuly 22, 2024

Presenting research findings effectively requires a blend of and clear communication. From structuring your talk to using , these skills help convey complex information in an engaging way. Mastering these techniques ensures your audience understands and remembers your key points.

Handling audience interactions is crucial for a successful presentation. By , listening actively, and responding thoughtfully, you can build credibility and trust. These skills also help you navigate challenging situations, turning potential conflicts into opportunities for deeper understanding and collaboration.

Oral Presentation Skills for Research Findings

Structure of oral presentations

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  • Introduction
    • Capture audience attention with a strong opening (thought-provoking question, surprising statistic)
    • Provide background information and context to set the stage for the research
    • State the purpose and objectives of the research clearly and concisely
  • Body
    • Present key findings and insights in a logical sequence that builds upon each other
    • Use transitions (furthermore, additionally, however) to maintain a smooth flow between points
    • Highlight the most significant and relevant information that directly supports the research objectives
    • Summarize the main takeaways and key points covered in the presentation
    • Emphasize the implications and recommendations derived from the research findings
    • End with a memorable closing statement that reinforces the importance of the research
  • Engagement techniques
    • Use varied tone, pitch, and pace to maintain interest and emphasize key points
    • Incorporate anecdotes, examples (case studies), or analogies to illustrate points and make them relatable
    • Encourage audience participation through questions or polls to keep them actively engaged

Storytelling in research communication

  • Narrative structure
    • Set the scene and introduce characters (target audience, stakeholders) to create context
    • Establish the conflict or challenge that the research addresses to build tension and interest
    • Describe the journey of discovery through the research process, highlighting obstacles and breakthroughs
    • Reveal the resolution or insights gained from the findings as the climax of the story
  • Emotional appeal
    • Connect findings to the audience's needs, desires (aspirations), or pain points (frustrations) to make them personally relevant
    • Use vivid language and descriptive details to create mental images and engage the senses
    • Evoke emotions such as curiosity, surprise (unexpected insights), or empathy (understanding the target audience) to create a lasting impact
  • Memorable elements
    • Create a central theme or metaphor (research as a puzzle, journey) that ties the story together and provides a cohesive narrative
    • Use repetition or callbacks (referring back to earlier points) to reinforce key points and create a sense of familiarity
    • Incorporate a surprising twist or unexpected insight (counterintuitive findings) to leave a lasting impression

Visual aids for clarity

  • Slides and graphics
    • Use clear, concise, and visually appealing slides that complement the spoken content
    • Incorporate relevant charts (bar graphs, pie charts), graphs (line graphs, scatter plots), and infographics (process diagrams, icon arrays) to visualize data effectively
    • Maintain a consistent design and color scheme throughout to create a professional and cohesive look
  • Multimedia elements
    • Include images (photographs, illustrations), videos (product demos, customer testimonials), or audio clips (interview snippets, ambient sounds) to add variety and interest
    • Use animations or transitions sparingly and purposefully to guide attention or reveal information gradually
    • Ensure multimedia elements are high-quality (resolution, sound clarity) and properly formatted for the presentation medium
  • Presentation tools
    • Leverage features like laser pointers, highlighting, or zooming for emphasis and directing audience focus
    • Use remote clickers or presentation mode for smooth delivery and maintaining eye contact with the audience
    • Test and familiarize yourself with the tools beforehand to avoid technical difficulties during the presentation

Handling audience interactions

  • Anticipate potential questions
    • Identify likely areas of confusion or concern based on the research topic and findings
    • Prepare clear and concise responses in advance to address common queries effectively
    • Have additional supporting information or data ready if needed to provide further clarification
    • Give full attention to the question being asked, maintaining eye contact and open body language
    • Allow the audience member to complete their question without interruption to show respect and understanding
    • Paraphrase the question to ensure understanding before responding and to give yourself time to formulate a thoughtful answer
  • Responding effectively
    • Address the question directly and honestly, even if it challenges your findings or recommendations
    • Provide specific examples (case studies, scenarios) or evidence (data points, research citations) to support your answer and enhance credibility
    • If unsure, offer to follow up with more information after the presentation to maintain trust and show commitment to the audience
  • Handling challenging situations
    • Remain calm and composed when faced with difficult or hostile questions, avoiding defensive or confrontational language
    • Acknowledge the concerns raised and empathize with the audience to show understanding and respect for their perspective
    • Reframe the discussion towards constructive dialogue and solutions, focusing on common ground and opportunities for collaboration

Key Terms to Review (17)

Active Listening: Active listening is a communication technique that involves fully concentrating, understanding, responding, and remembering what is being said. It goes beyond simply hearing words; it requires engagement with the speaker through verbal and non-verbal feedback, which enhances understanding and rapport. This skill is crucial during presentations as it allows the presenter to gauge audience reactions and adapt their message accordingly.
Anticipating Questions: Anticipating questions refers to the skill of predicting the inquiries and concerns that an audience may have during or after a presentation. This ability is crucial for effectively communicating research findings, as it allows the presenter to address potential misunderstandings and provide clarity, ultimately engaging the audience more effectively. By understanding what information might be unclear or what additional context may be needed, presenters can tailor their delivery to better connect with their listeners.
Audience engagement: Audience engagement refers to the process of creating meaningful interactions between a presenter and their audience during presentations or communications. This interaction encourages participation, enhances understanding, and fosters a connection that makes the content more memorable. Engaging an audience effectively can lead to improved retention of information and a greater impact of the presented material.
Conclusion: A conclusion is the final section of a research report that summarizes the main findings, reflects on their implications, and offers recommendations based on the data analyzed. This part is crucial as it helps the audience understand the significance of the research and provides a clear takeaway. It encapsulates key insights and guides future actions or decisions related to the topic at hand.
Data visualization: Data visualization is the graphical representation of information and data, enabling users to see patterns, trends, and insights quickly and clearly. It transforms complex data sets into accessible visuals, making it easier to understand findings, facilitate analysis, and communicate results effectively.
Font size: Font size refers to the measurement of how large or small the characters in a text appear, typically measured in points (pt). The choice of font size significantly affects readability and engagement during oral presentations, influencing how well the audience can absorb the information being shared.
In-person presentation: An in-person presentation is a live, face-to-face communication method where a presenter conveys information, findings, or arguments to an audience. This type of presentation allows for direct interaction, enabling the presenter to engage with their audience through body language, visual aids, and immediate feedback. In-person presentations are often more impactful than virtual ones, as they create a personal connection that can enhance understanding and retention of the material presented.
Nervousness: Nervousness is the feeling of anxiety or apprehension that can arise before or during a presentation, affecting a speaker's confidence and delivery. This emotional state can manifest physically through symptoms such as sweating, shaking, or a rapid heartbeat, which may distract both the speaker and the audience. Understanding how to manage nervousness is essential for effective communication, especially when presenting research findings to an audience.
Nonverbal communication: Nonverbal communication refers to the process of conveying meaning without the use of words, often through body language, facial expressions, gestures, posture, and eye contact. This form of communication can significantly impact how messages are received and interpreted, making it a crucial element in effectively presenting research findings and engaging with an audience.
Poster Session: A poster session is a presentation format where researchers display their work on large posters and engage in discussions with attendees. This method allows for visual representation of research findings, making complex information accessible and facilitating direct interaction between the presenter and the audience. Poster sessions are often used at academic conferences and events, providing an informal setting for feedback and networking opportunities.
PowerPoint presentation: A PowerPoint presentation is a visual aid created using Microsoft PowerPoint software that allows users to present information in a structured format using slides. It combines text, images, graphs, and multimedia elements to enhance audience engagement and understanding, making it a crucial tool for effectively communicating research findings.
Public Speaking: Public speaking is the act of delivering a speech or presentation to an audience with the intention of informing, persuading, or entertaining. This skill is crucial for effectively communicating research findings, as it involves not only the content of the message but also the ability to engage the audience and convey ideas clearly and confidently.
Remote presentation: A remote presentation is a method of delivering information, ideas, or research findings through digital means, allowing presenters and audiences to connect without being physically present in the same location. This approach leverages technology to enable real-time communication, fostering engagement and interaction even when participants are miles apart. In the context of sharing research findings, remote presentations can enhance accessibility and broaden the reach of insights.
Slide layout: Slide layout refers to the arrangement and organization of elements on a presentation slide, including text, images, charts, and other visual aids. A well-designed slide layout enhances the clarity and impact of the presentation by guiding the audience’s attention and effectively conveying information.
Storytelling: Storytelling is the art of using narrative to convey information, emotions, and insights in a way that engages an audience. It transforms raw data into meaningful narratives that resonate with people, making complex information more relatable and easier to understand. Effective storytelling utilizes elements like characters, conflict, and resolution to create a connection with the audience, enhancing the impact of the information being presented.
Time Management: Time management refers to the process of planning and organizing how to divide your time between various activities. Good time management enables an individual to complete more in a shorter period of time, lowers stress, and leads to career success. In the context of presenting research findings, effective time management is crucial for ensuring that presentations are clear, engaging, and delivered within the allotted time frame.
Visual aids: Visual aids are tools that help enhance understanding and retention of information by using graphical representations, images, charts, or other visual elements during presentations. They play a crucial role in oral presentations by making complex data easier to digest, engaging the audience, and supporting the speaker's key points. Effective visual aids can also improve audience recall and make the presentation more dynamic and interactive.
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