New Journalism emerged in the 1960s and 70s as a response to traditional journalism's limitations. It incorporated literary techniques and subjective perspectives, aiming to provide a more immersive reading experience while challenging conventional reporting methods. Key figures like Tom Wolfe, Hunter S. Thompson, and Joan Didion pioneered this movement. They used techniques such as dialogue, scene-setting, and character development to create engaging narratives that blurred the lines between journalism and literature.