8.1 Theories and Definitions of Populism

4 min readjuly 30, 2024

Populism in Latin America has taken many forms, from charismatic leaders promising to right-wing nationalists. It often emerges during crises, appealing to "the people" against "elites" with emotional, polarizing rhetoric. Populists offer simple solutions to complex problems, mobilizing marginalized groups.

Theories of populism range from economic to cultural approaches. Definitions vary, emphasizing leadership, discourse, or ideology. Latin America has seen classical populists like Perón, neopopulists like Fujimori, and contemporary left and right-wing populists, each shaped by the region's unique historical and political context.

Populism as a Phenomenon

Key Characteristics and Manifestations

  • Populism is a political strategy that appeals to the general public by claiming to represent the interests of "the people" against the "elite" or "establishment"
  • Employs a rhetoric that is highly emotional, moralistic, and polarizing, often framing political issues as a battle between good and evil
  • Can manifest in various ideological forms, such as , which emphasizes economic redistribution and social justice, and , which focuses on nationalism, xenophobia, and cultural conservatism ( in Venezuela, in Brazil)

Emergence and Leadership

  • Populist movements often emerge during times of economic, social, or political crisis, capitalizing on public discontent and offering simplistic solutions to complex problems
  • Key characteristics of populism include:
    • Charismatic leadership that directly communicates with the masses
    • Anti-elitism and a focus on the collective identity of "the people"
  • Populist leaders tend to employ a rhetoric that is highly emotional, moralistic, and polarizing, often framing political issues as a battle between good and evil

Theoretical Approaches to Populism in Latin America

Economic and Political Perspectives

  • The economic approach views populism as a result of the region's uneven economic development and the challenges of modernization, with populist leaders promising redistribution and state intervention to address social inequalities
  • The political approach emphasizes the role of charismatic leadership and the mobilization of marginalized groups in the rise of populist movements, often in opposition to traditional political parties and institutions

Cultural, Discursive, and Historical-Structural Approaches

  • The cultural approach highlights the importance of collective identities, such as nationalism or ethnic solidarity, in shaping populist discourse and mobilization in Latin America
  • The discursive approach focuses on the rhetorical strategies employed by populist leaders to construct a narrative of "the people" versus "the elite" and to legitimize their political projects
  • The historical-structural approach situates populism within the broader context of Latin America's colonial legacy, dependent development, and the challenges of nation-building and democratization

Defining Populism: Strengths vs Weaknesses

Classical and Economic Definitions

  • Classical definitions, such as those proposed by and , emphasize the multi-class nature of populist movements and their role in the transition from traditional to modern societies, but may overlook the diversity of populist experiences in the region
  • Economic definitions, such as those advanced by and , focus on populism as a set of unsustainable economic policies, but may neglect the political and cultural dimensions of the phenomenon

Political, Discursive, and Minimal Definitions

  • Political definitions, such as 's, highlight the centrality of charismatic leadership and the unmediated relationship between the leader and the masses, but may downplay the role of ideology and social movements in populist mobilization
  • Discursive definitions, such as those proposed by and , emphasize the construction of popular identities through political discourse, but may underestimate the importance of institutional and structural factors in shaping populist outcomes
  • Minimal definitions, such as 's, identify populism as a thin-centered ideology that divides society into "the pure people" and "the corrupt elite," allowing for the study of populism across different contexts, but may sacrifice analytical depth for conceptual clarity

Populism in Latin America: History vs Present

Classical and Neopopulist Experiences

  • Classical populist experiences, such as in Argentina (1946-1955, 1973-1974) and in Brazil (1930-1945, 1951-1954), combined charismatic leadership, state interventionism, and the incorporation of popular sectors into the political system
  • The rise of neoliberalism in the 1980s and 1990s led to the emergence of neopopulist leaders, such as in Peru and in Argentina, who combined populist rhetoric with market-oriented reforms and the weakening of democratic institutions

Contemporary Left-Wing and Right-Wing Populism

  • The "pink tide" of the early 21st century saw the rise of left-wing populist governments, such as Hugo Chávez in Venezuela, in Bolivia, and in Ecuador, which promoted social inclusion, regional integration, and anti-imperialist discourse
  • The recent wave of right-wing populism, exemplified by Jair Bolsonaro in Brazil and in El Salvador, combines conservative social values, tough-on-crime policies, and a rejection of traditional political elites and institutions
  • The COVID-19 pandemic has posed new challenges and opportunities for populist leaders in the region, as they navigate the health crisis, economic recession, and public discontent with government responses

Key Terms to Review (33)

Alberto Fujimori: Alberto Fujimori is a Peruvian politician and former president who served from 1990 to 2000, known for his controversial authoritarian rule and neoliberal economic policies. He is a significant figure in the context of populism in Latin America, as his presidency exemplifies both classical and neopopulist traits, emphasizing a strong leader’s direct appeal to the people while also implementing radical economic reforms.
Anti-establishment rhetoric: Anti-establishment rhetoric refers to language and messages that challenge or criticize the existing political, economic, or social institutions, portraying them as corrupt, ineffective, or disconnected from the needs of the general populace. This type of rhetoric often resonates with those who feel marginalized or disillusioned with the status quo, and is commonly used by political outsiders seeking to mobilize support by positioning themselves as champions of the common people against elite interests.
Bolivian Gas War: The Bolivian Gas War refers to a series of protests and conflicts that took place in Bolivia in 2003, primarily triggered by government plans to export natural gas to the U.S. through Chile. This movement emerged from widespread discontent over foreign control of Bolivia's gas resources and was driven by calls for nationalization and increased benefits for local communities. It exemplifies the intersection of resource nationalism and populist movements, highlighting how citizens mobilize against perceived exploitation by both foreign companies and their own government.
Carlos Menem: Carlos Menem was an Argentine politician who served as the President of Argentina from 1989 to 1999. He is best known for implementing neoliberal economic reforms that transformed the Argentine economy, fostering significant changes in trade, privatization, and public policy while also embodying elements of populism during his presidency.
Cas Mudde: Cas Mudde is a prominent political scientist known for his work on populism and its implications within modern politics. His contributions help clarify the definitions and theories surrounding populism, distinguishing it from other political movements by emphasizing the dichotomy between 'the people' and 'the elite.' This understanding allows for a better analysis of how populism manifests in different political contexts, particularly in Latin America and beyond.
Chantal Mouffe: Chantal Mouffe is a political theorist known for her contributions to the understanding of democracy, agonism, and populism. She challenges the traditional liberal conception of democracy, advocating for a more pluralistic approach that recognizes the importance of conflict and dissent within democratic societies. Her ideas are particularly relevant in discussions about populism, as she emphasizes the role of the 'us vs. them' dynamic that characterizes populist movements.
Charismatic authority: Charismatic authority is a form of leadership where an individual gains power and influence based on their personal charm, charisma, and the ability to inspire devotion and loyalty in followers. This type of authority often emerges in times of social upheaval or crisis, where traditional forms of authority are challenged, allowing charismatic leaders to mobilize the masses by presenting themselves as a solution to their problems.
Classical populism: Classical populism refers to a political approach that emphasizes the dichotomy between the 'common people' and the 'elite,' often portraying the latter as corrupt and self-serving. It typically involves charismatic leaders who claim to represent the voice of the people, appealing to their emotions and grievances while mobilizing mass support against established political structures. This form of populism has played a critical role in shaping political landscapes, particularly in Latin America, where it has manifested through distinct movements and leaders.
Clientelism: Clientelism is a political system where goods, services, or benefits are provided to individuals or groups in exchange for political support. This system often fosters dependency between patrons (usually politicians) and clients (voters or constituents), leading to a personalistic form of politics rather than a programmatic one.
Elite theory: Elite theory is a political science perspective that posits that a small, cohesive group of elites holds the majority of power and makes key decisions in society, often at the expense of broader public involvement. This theory emphasizes the idea that power is concentrated in the hands of a few, who are often distinguished by wealth, education, or social status, leading to the underrepresentation of the general populace in political processes. In the context of populism, elite theory suggests that populist movements often arise as a response to perceived elitism and the disconnect between elites and ordinary citizens.
Ernesto Laclau: Ernesto Laclau was an Argentine political theorist known for his influential work on populism, especially his theories about the construction of political identities and the role of discourse in shaping political movements. His ideas emphasize the fluidity of political identities and how populism emerges as a response to social fragmentation, suggesting that it is a dynamic process rather than a fixed ideology.
Evo Morales: Evo Morales is a Bolivian politician who served as the country's first Indigenous president from 2006 to 2019, representing the Movement for Socialism (MAS) party. His presidency marked a significant shift in Bolivia's political landscape, focusing on social justice, indigenous rights, and nationalization of key industries.
Getúlio Vargas: Getúlio Vargas was a Brazilian politician and leader who served as the President of Brazil for two non-consecutive terms, from 1930 to 1945 and then again from 1951 to 1954. His governance significantly shaped modern Brazil, particularly through populist policies that aimed to industrialize the nation and improve the welfare of the working class. Vargas's influence is critical in understanding the evolution of nation-states in Latin America and the rise of populism in the region.
Gino Germani: Gino Germani was an influential Italian sociologist known for his significant contributions to the understanding of populism, especially in the Latin American context. His work emphasized the relationship between social structures and political movements, particularly how populism can emerge in societies marked by social inequality and rapid change. Germani's theories sought to explain how leaders utilize populist rhetoric to connect with the masses and mobilize support.
Hugo Chávez: Hugo Chávez was a Venezuelan politician and military officer who served as the President of Venezuela from 1999 until his death in 2013. He is best known for his implementation of socialist policies, known as 'Chavismo', which aimed to reduce poverty and promote social welfare, while also fostering a confrontational relationship with the United States and advocating for Latin American integration.
Jair Bolsonaro: Jair Bolsonaro is a Brazilian politician and retired military officer who served as the President of Brazil from January 2019 until December 2022. Known for his far-right populist style, Bolsonaro's presidency was marked by his controversial statements and policies, which often polarized public opinion and resonated with anti-establishment sentiments.
Janet Ruiz: Janet Ruiz is a prominent figure often associated with the analysis of populism in Latin American politics, particularly in understanding the dynamics between leaders and their supporters. Her work emphasizes how populist leaders craft narratives that resonate with the masses, tapping into their sentiments and aspirations. This connects to broader themes of how populism shapes political identities and mobilizes popular support across the region.
Juan Perón: Juan Perón was an influential Argentine politician and military officer who served as the President of Argentina for three terms, notably shaping the political landscape through his populist policies and charismatic leadership. His impact is deeply connected to the rise of populism in Latin America and the implementation of Import Substitution Industrialization (ISI), which aimed to reduce dependency on foreign goods and promote domestic industry.
Kurt Weyland: Kurt Weyland is a prominent scholar known for his contributions to the study of populism, particularly in Latin America. He explores the dynamics of populist movements and leaders, examining their characteristics, origins, and impacts on political systems. His work emphasizes the importance of understanding populism through a contextual lens, focusing on the socio-economic and political factors that foster such movements.
La reforma: La reforma refers to a series of political, social, and economic reforms that took place in Mexico during the mid-19th century, primarily aimed at reducing the power of the church and military in favor of a more secular government. This period was marked by significant changes, such as the nationalization of church properties and the establishment of civil rights, which played a crucial role in shaping modern Mexican politics and society.
Left-wing populism: Left-wing populism is a political approach that seeks to represent the interests of ordinary people against the elite, emphasizing social justice, equality, and anti-establishment sentiments. This ideology often positions itself against the economic and political elite while advocating for redistributive policies, worker rights, and inclusivity in decision-making. It leverages a charismatic leader who connects with the masses, often presenting themselves as an outsider challenging the status quo.
Marta Harnecker: Marta Harnecker is a Chilean sociologist and political analyst known for her work on popular education and leftist movements in Latin America. She has significantly contributed to the understanding of populism by analyzing how grassroots movements can challenge power structures and advocate for social change. Her writings emphasize the importance of education and consciousness-raising among the masses, which are key elements in fostering democratic participation and empowering marginalized communities.
Nationalization: Nationalization is the process by which a government takes ownership of private industry or assets, transforming them into state-controlled entities. This often occurs in sectors deemed essential for national interests, such as energy, transportation, or natural resources. Nationalization can be a key component of populist movements, as it is often framed as a way to redistribute wealth and enhance social equity.
Nayib Bukele: Nayib Bukele is the current president of El Salvador, known for his unorthodox and populist approach to governance since taking office in June 2019. He has garnered attention for his direct communication style via social media and for implementing significant policy shifts, particularly in relation to economic reforms and the use of Bitcoin as legal tender, reflecting a broader trend of emerging populist leaders in Latin America.
Neoliberal populism: Neoliberal populism is a political approach that combines elements of neoliberal economic policies, which promote free markets and privatization, with populist rhetoric that seeks to appeal directly to the masses, often portraying the elite as out of touch with ordinary people. This blend allows leaders to capitalize on popular discontent while implementing market-oriented reforms that may contradict traditional welfare state values.
Plebeian theory: Plebeian theory is a conceptual framework in political science that emphasizes the role of the common people, or plebeians, in shaping political movements and ideologies. It focuses on the relationship between elite and mass politics, often highlighting how popular sentiment can drive political change and the emergence of populist movements.
Political polarization: Political polarization refers to the growing ideological distance and division between political parties and their supporters, often leading to extreme partisanship and a lack of compromise. This phenomenon can result in a fragmented political landscape where opposing sides are unwilling to engage with one another, affecting governance and social cohesion.
Rafael Correa: Rafael Correa is a prominent Ecuadorian politician and economist who served as the President of Ecuador from 2007 to 2017. His presidency is often associated with a significant shift in Ecuador's economic policies, moving away from neoliberal reforms and implementing progressive social policies, which positioned him as a key figure in the Latin American left and a symbol of contemporary populism.
Redistribution: Redistribution refers to the reallocation of wealth, income, or resources within a society, often implemented through government policies and programs aimed at reducing inequality. It plays a crucial role in populism, where leaders often champion the needs of the marginalized and disadvantaged, using redistribution as a means to mobilize support and enact social change.
Right-wing populism: Right-wing populism is a political ideology that combines right-wing politics and populist rhetoric, often characterized by an appeal to nationalism, anti-elitism, and the belief in the superiority of the native population over outsiders. This form of populism often critiques established institutions and elites while presenting itself as a voice for the 'ordinary people' against perceived threats from immigration, globalization, and cultural change.
Rudiger Dornbusch: Rudiger Dornbusch was a renowned economist known for his significant contributions to the understanding of macroeconomics and international finance, particularly in relation to developing countries and the dynamics of economic crises. His work provided insights into the interplay between economic policies and populism, illustrating how populist governments often manipulate economic conditions for political gain.
Sebastian Edwards: Sebastian Edwards is an influential economist and scholar known for his extensive research on Latin American economies, particularly in the context of fiscal policy, economic growth, and the development of financial markets. His work often intersects with themes of populism, as he analyzes how economic policies can influence political dynamics and the role that populist leaders play in shaping economic outcomes in the region.
Torcuato Di Tella: Torcuato Di Tella was an influential Argentine political scientist and scholar, known for his work on populism in Latin America, particularly during the 20th century. His research and theories helped define the characteristics of populism, focusing on the interaction between leaders and the masses, as well as the role of social and economic conditions in shaping populist movements.
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