Supporting facts and statistics

Definition

Supporting facts and statistics are pieces of evidence that enhance the credibility of a message by providing concrete data and information. They serve to back up claims made in communication materials, such as press releases, making the information more persuasive and trustworthy.

5 Must Know Facts For Your Next Test

1. Using relevant statistics can significantly increase the persuasive power of a press release by providing concrete evidence that supports key messages.
2. Citing credible sources for supporting facts enhances trustworthiness, making it more likely that journalists will pick up the press release.
3. Well-placed facts in a press release can grab attention quickly, as they provide context and significance to the announcement.
4. Overloading a press release with too many statistics can overwhelm readers; it’s important to choose the most impactful data to support the key messages.
5. Visual aids like charts or graphs can effectively present supporting statistics in a press release, making them easier for the audience to digest.

Review Questions

• How do supporting facts and statistics contribute to the overall effectiveness of a press release?
  • Supporting facts and statistics bolster the overall effectiveness of a press release by providing concrete evidence that validates the claims being made. They not only enhance credibility but also help to engage the audience by presenting data that underscores the significance of the announcement. By including relevant and accurate information, writers can ensure that their message resonates with journalists and readers alike.
• Evaluate the impact of using credible sources for supporting facts in a press release.
  • Using credible sources for supporting facts in a press release has a substantial impact on how the information is perceived. When statistics are sourced from reputable organizations or studies, it increases the trustworthiness of the message. Journalists are more likely to cover stories that are backed by reliable data, which can lead to greater media coverage and public engagement with the release.
• Synthesize how the strategic use of supporting facts and statistics can influence public perception in communication.
  • The strategic use of supporting facts and statistics can significantly influence public perception by shaping how audiences understand a message. By carefully selecting data that aligns with key messages, communicators can guide audience interpretation, highlighting the importance of their announcements. This thoughtful approach not only enhances credibility but also fosters a more informed public, ultimately affecting attitudes and behaviors regarding the topic at hand.

Related terms

Credibility: The quality of being trusted and believed in, which is essential for effective communication and influence.

Data Visualization: The graphical representation of information and data, which can make complex information more accessible and understandable.

Persuasion: The process of convincing someone to believe or do something, often through the use of logical reasoning, emotional appeal, and supporting evidence.