Writing for Public Relations
Attribution models are frameworks used to determine how credit for conversions or sales is assigned to different touchpoints in a customer's journey. These models help marketers understand the impact of various channels and interactions on consumer behavior, enabling them to optimize their strategies for better results. By analyzing which touchpoints contribute most significantly to conversions, brands can allocate resources more effectively and enhance their marketing efforts.
congrats on reading the definition of Attribution Models. now let's actually learn it.