Understanding Media
Deepfakes are synthetic media in which a person's likeness is replaced with someone else's through the use of artificial intelligence (AI) and machine learning techniques. This technology leverages algorithms that analyze and synthesize video or audio content, creating realistic imitations that can often be indistinguishable from the original. The impact of deepfakes raises ethical concerns regarding misinformation, privacy, and consent, as they can be used to manipulate public perception and create false narratives.
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