Topics in Entrepreneurship
Indirect distribution is a marketing strategy where a company sells its products or services through intermediaries, such as wholesalers, distributors, or retailers, rather than selling directly to the end consumer. This approach allows businesses to leverage the strengths of these intermediaries to reach a broader audience, reduce distribution costs, and enhance overall market penetration. By utilizing indirect channels, companies can focus on their core competencies while benefiting from the established networks and expertise of their partners.
congrats on reading the definition of indirect distribution. now let's actually learn it.