Topics in Entrepreneurship
A buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. This concept helps businesses better understand their target audience, allowing for tailored marketing strategies that address specific needs, behaviors, and pain points. By defining buyer personas, companies can identify market gaps and tailor their offerings to resonate more effectively with potential customers.
congrats on reading the definition of Buyer Persona. now let's actually learn it.