Ethical consumption refers to the practice of purchasing products and services that are produced in a manner that is considered morally and environmentally responsible. This includes considering factors such as fair labor practices, environmental sustainability, animal welfare, and the overall impact of consumer choices on society. Ethical consumption connects deeply with green marketing strategies, as businesses use ethical claims to attract consumers who prioritize sustainability and social responsibility in their purchasing decisions.
congrats on reading the definition of Ethical Consumption. now let's actually learn it.