Street Art and Graffiti
Co-optation refers to the process where a marginalized group or subculture is integrated into the mainstream, often leading to a loss of its original purpose or values. This concept plays a significant role in discussions about authenticity and selling out, as it raises questions about whether individuals or movements can maintain their integrity when they become part of larger commercial or cultural systems. Co-optation can transform original messages into commodified versions that appeal to broader audiences, causing debates around the true essence of an art form or social movement.
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