Push communication

Definition

Push communication refers to the method of disseminating information where the sender proactively shares content with the audience, rather than waiting for them to request it. This approach is often used in strategic foresight and scenario planning to ensure that critical insights and data reach the appropriate stakeholders in a timely manner, thereby facilitating informed decision-making and encouraging proactive engagement.

5 Must Know Facts For Your Next Test

1. Push communication can take many forms, including emails, newsletters, presentations, and briefings designed to deliver critical insights to stakeholders.
2. This method is particularly effective when aiming to influence decision-making or when there is urgency in sharing foresight outputs.
3. Tailoring push communications for different audiences ensures that the information is relevant and accessible, enhancing the likelihood of engagement and action.
4. Using visuals and clear messaging in push communications can improve understanding and retention of complex foresight outputs.
5. Effective push communication strategies often involve follow-up interactions to gauge understanding and address any questions from the audience.

Review Questions

• How does push communication differ from pull communication in the context of delivering foresight outputs?
  • Push communication differs from pull communication primarily in its proactive nature. While push communication involves sending information directly to stakeholders without them asking for it, pull communication requires individuals to seek out and retrieve the information themselves. In delivering foresight outputs, push communication ensures that critical insights reach decision-makers promptly, fostering immediate engagement and action, whereas pull communication may result in delays or missed opportunities if stakeholders do not actively seek out the information.
• Discuss the role of tailoring push communication strategies for different audiences when sharing foresight insights.
  • Tailoring push communication strategies for different audiences is crucial because various stakeholders may have different levels of expertise, interests, and needs regarding the foresight insights being presented. By customizing the content, format, and delivery method based on these factors, communicators can enhance relevance and accessibility. This approach increases engagement and comprehension, ensuring that each audience segment receives information in a way that resonates with them, ultimately facilitating informed decision-making.
• Evaluate the potential impact of ineffective push communication on stakeholder engagement during strategic foresight processes.
  • Ineffective push communication can severely hinder stakeholder engagement by leading to misunderstandings, confusion, or disengagement. If stakeholders receive overly complex or irrelevant information without proper context or clarity, they may become frustrated or ignore critical insights altogether. This lack of effective communication can create gaps in knowledge and reduce the overall effectiveness of strategic foresight processes, ultimately resulting in poor decision-making and missed opportunities for proactive planning.

Related terms

Pull Communication:

Pull communication is when information is made available for the audience to access on their own terms, typically by requesting or searching for it.

Stakeholder Engagement: The process of involving individuals or groups that have an interest in or may be affected by a decision, project, or policy, ensuring their voices are heard in the decision-making process.

Information Dissemination: The act of distributing information to a wide audience, ensuring that relevant data and insights are shared effectively across various channels.