Strategic Corporate Philanthropy
Base of the Pyramid markets refers to the economic segment consisting of the largest but poorest socio-economic group, often living on less than $2.50 a day. This market represents an opportunity for innovation and business growth by catering to the unique needs of these consumers, who often have limited access to essential goods and services. By understanding the specific challenges and aspirations of this group, companies can create products and services that are both affordable and impactful.
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