Sampling Surveys
The Gallup Poll is a widely recognized public opinion polling organization that measures and analyzes the attitudes and opinions of the American public on various topics. Established in the 1930s by George Gallup, it revolutionized the field of survey research by introducing scientifically rigorous sampling methods that allowed for more accurate representations of public sentiment. This polling technique played a crucial role in shaping political campaigns, social research, and understanding consumer behavior.
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