Slander

Definition

Slander is a form of defamation that involves making false spoken statements about an individual, damaging their reputation. In the realm of public relations, slander can have significant implications for both individuals and organizations, as it may lead to legal repercussions and damage to public perception. Understanding the nuances of slander is essential in navigating legal issues within public relations.

5 Must Know Facts For Your Next Test

1. Slander is typically harder to prove than libel because it involves spoken statements rather than written documentation, making it more challenging to gather evidence.
2. To win a slander case, the plaintiff usually must show that the statement was made with actual malice or negligence regarding its truthfulness.
3. Public figures have a higher burden of proof in slander cases, needing to demonstrate that statements were made with actual malice rather than just being false.
4. In many jurisdictions, slander must be proven to have caused actual damage, while some statements are considered 'per se' slander and do not require proof of damages.
5. Preventive measures like training employees on communication and monitoring public statements can help organizations avoid potential slander claims.

Review Questions

• How does slander differ from libel in terms of legal implications in public relations?
  • Slander differs from libel primarily in the medium of communication; slander involves spoken words while libel concerns written statements. Legally, slander tends to be harder to prove because it lacks physical documentation that can be referenced as evidence. Additionally, plaintiffs in slander cases often need to demonstrate actual damage resulting from the statements made, while libel claims may allow for damages to be assumed based on the nature of the statements.
• What factors must a plaintiff demonstrate in a slander case against an organization or individual?
  • In a slander case, a plaintiff must generally show that the statement made was false, defamatory, and communicated to a third party. Moreover, they need to establish that the defendant acted with negligence or actual malice, particularly if the plaintiff is a public figure. Evidence of harm caused by the slanderous remarks must also be presented unless the statement falls into a category considered 'per se' defamatory.
• Evaluate how understanding slander can impact public relations strategies and risk management for organizations.
  • Understanding slander is crucial for public relations strategies as it informs how organizations communicate publicly and manage their reputations. By recognizing the risks associated with making potentially defamatory statements, PR professionals can develop guidelines for appropriate communication practices. This knowledge aids in crafting messages carefully and training staff on legal implications, ultimately protecting the organization from costly legal battles and preserving its public image in a competitive landscape.

Related terms

libel:

Libel refers to defamation that occurs through written statements, as opposed to spoken words, and can also harm an individual's reputation.

defamation: Defamation is the overarching term that encompasses both slander and libel, involving false statements made about someone that cause harm to their reputation.

malice: Malice refers to the intent to harm someone's reputation or the knowledge that a statement is false, which can be a crucial factor in defamation cases.