Professional Selling
Customer Acquisition Cost (CAC) refers to the total expense incurred by a company to acquire a new customer. This metric is crucial for assessing the effectiveness of sales and marketing strategies, as it helps determine how much is being spent to convert leads into paying customers. Understanding CAC allows businesses to evaluate their return on investment (ROI) and adjust their customer acquisition strategies accordingly.
congrats on reading the definition of Customer Acquisition Cost (CAC). now let's actually learn it.