The potential well analogy is a conceptual model used to understand how particles behave in a potential energy landscape, particularly in relation to forces acting upon them. In this analogy, the potential energy is visualized as a well or a bowl, where the depth of the well represents the energy required to escape from a certain region. This helps illustrate concepts like equipotential surfaces, where all points have the same potential energy, and how particles can exist in stable or unstable equilibrium within these wells.