Gross Margin: Gross Margin is the difference between a company's revenue and its cost of goods sold, expressed as a percentage of revenue. It measures the overall profitability of a company's products or services before considering operating expenses.
Net Profit Margin: Net Profit Margin is the ratio of net income to revenue, expressed as a percentage. It measures the overall profitability of a company after considering all expenses, including operating expenses, interest, taxes, and other non-operating items.
EBIT (Earnings Before Interest and Taxes): EBIT, or Earnings Before Interest and Taxes, is a measure of a company's operating profit. It represents the profit a company generates from its operations, excluding the effects of financing and taxation.