Predictive Analytics in Business
Fairness through unawareness is an approach in algorithm design where certain sensitive attributes, like race or gender, are deliberately excluded from consideration in decision-making processes. This method aims to prevent bias by ensuring that these factors do not influence the outcomes of algorithms, promoting an idea of fairness based on the premise that if an algorithm does not see certain attributes, it cannot discriminate based on them. However, this approach raises questions about whether simply ignoring these factors is enough to achieve true fairness, as it does not account for existing systemic biases present in the data used.
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