Predictive Analytics in Business
Fairness refers to the principle of treating individuals and groups equitably, ensuring that decisions made by predictive models do not disproportionately harm or benefit any specific demographic. This concept is crucial in the use of data and algorithms, as it connects to how data privacy regulations safeguard individual rights, how ethical frameworks guide the deployment of predictive models, the importance of transparency in explaining algorithmic decisions, and the need for responsible practices in AI development.
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