Predictive Analytics in Business
The Area Under the Curve (AUC) is a performance measurement for classification models, specifically used to evaluate the ability of a model to distinguish between different classes. It represents the likelihood that a randomly chosen positive instance is ranked higher than a randomly chosen negative instance, effectively summarizing the model's ability to make accurate predictions across different threshold values. AUC is particularly important in scenarios where there is an imbalance in class distribution, making it a crucial metric for assessing model performance in logistic regression.
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