Persuasion Theory
The spiral of silence is a social theory that suggests individuals are less likely to express their opinions if they perceive themselves to be in the minority, fearing social isolation or reprisal. This phenomenon can lead to a silencing effect, where dominant viewpoints gain further traction while alternative perspectives become increasingly marginalized. As people choose not to speak out, the perceived majority opinion strengthens, creating a cycle that discourages dissent and stifles open discourse.
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