Persuasion Theory
Libertarian paternalism is an approach that aims to influence people's behavior while still preserving their freedom of choice. It combines the principles of libertarianism, which emphasizes individual autonomy, with paternalistic policies that guide individuals toward better decisions for their well-being. This concept is particularly relevant in persuasive design and user experience, as it seeks to create environments that nudge users toward beneficial actions without restricting their options.
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