News Photography
White balance refers to the process of adjusting the colors in a photograph to ensure that whites appear neutral, which helps in accurately reproducing other colors. Proper white balance is essential for news photographers, as it affects how natural light and available light are rendered in images, ensuring that the final photo reflects the true colors of the scene. By mastering white balance, photographers can enhance their storytelling, maintain color consistency across different lighting conditions, and make informed decisions during post-processing.
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