Networked Life
Social media influence refers to the capacity of individuals or entities to affect the opinions, behaviors, and decisions of others through platforms like Facebook, Twitter, Instagram, and TikTok. This influence is often shaped by the credibility, reach, and engagement that a person or organization has within their online community. Influencers leverage their online presence to impact trends, marketing strategies, and consumer choices, making social media influence a powerful tool in the digital landscape.
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