Media Strategies and Management
Ad fraud refers to the deceptive practice of manipulating online advertising metrics to create the illusion of higher engagement or performance than what actually occurs. This can involve techniques like generating fake clicks, impressions, or using bots to mimic real user behavior. As advertising and sponsorship strategies increasingly rely on digital platforms for tracking and analytics, understanding ad fraud becomes crucial for advertisers aiming to allocate their budgets effectively and measure true ROI.
congrats on reading the definition of ad fraud. now let's actually learn it.