Media and Democracy
A testimonial is a form of communication where an individual shares their personal experience or endorsement regarding a product, service, or idea, aiming to persuade others to adopt a similar viewpoint. It often serves as a form of social proof, as people tend to trust the opinions and experiences of others, especially those they can relate to. Testimonials can be seen in both historical and contemporary propaganda efforts, where influential figures or everyday people highlight their positive experiences to sway public opinion or encourage specific actions.
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