Mathematical Probability Theory
Non-conjugate priors are prior probability distributions that do not form a conjugate pair with the likelihood function in Bayesian inference. This means that when you combine them with the likelihood to get the posterior distribution, the resulting posterior does not belong to the same family of distributions as the prior. Non-conjugate priors are important as they allow for greater flexibility in modeling, accommodating complex situations where conjugate priors may be too restrictive.
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