Selective distortion is a psychological phenomenon where individuals interpret information in a way that aligns with their preexisting beliefs and attitudes, often leading to biased perceptions. This term connects deeply with how consumers process marketing messages, as it highlights the impact of personal biases on decision-making. By filtering new information to fit their existing views, consumers may overlook or misinterpret facts that contradict their beliefs, affecting their motivation to purchase and their overall behavior as consumers.
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