Marketing Strategy
Heuristics are mental shortcuts or rules of thumb that simplify decision-making processes, allowing consumers to make choices quickly and efficiently. They are essential in the consumer decision-making process because they help individuals navigate through the overwhelming amount of information available when evaluating options. By relying on heuristics, consumers can reduce cognitive load and reach conclusions without extensive analysis, though this can sometimes lead to biases or errors in judgment.
congrats on reading the definition of Heuristics. now let's actually learn it.