Marketing Strategy
The Fair Credit Reporting Act (FCRA) is a federal law enacted in 1970 that regulates the collection, dissemination, and use of consumer credit information. This act aims to promote accuracy, fairness, and privacy of consumer information held by credit reporting agencies, ensuring that consumers have rights regarding their credit reports. It connects closely to regulatory compliance in marketing as marketers must adhere to FCRA guidelines when using consumer credit data for promotional purposes.
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