Marketing Research
Data collection methods refer to the systematic processes used to gather information for analysis, which can be primary or secondary. These methods are essential for ensuring that the data obtained is reliable, valid, and relevant to the research objectives. The choice of data collection method can significantly affect the quality of the data, making it crucial to evaluate their effectiveness and appropriateness based on the specific research context.
congrats on reading the definition of data collection methods. now let's actually learn it.